Bohemia Flowers is the leading online florist in Central Europe, selling flowers to over 100 counties.

This project was highly complex not only due to the fact it accommodates 3 different languages but that each language has special database requirements for each market, and different payment methods in each regional currency including US dollars and Euros.

Objectives

• Create a website and database offering users an extensive range of products.
• provide a secure environment for users to register and store personal addresses and place orders.
• Integrate online system with the in-house accounting and stock management.
• Create e-mail marketing campaign for notifying registered users about special offers.

Implementation

• Aesthetic: We developed an easy to navigate website making it straightforward for users to view, register and purchase the products.
• Database: A highly versatile database system to allow clients to view their purchase history and edit personal data, also create a personal address book system of storing recipients information. From an administrative point of view the system is able to send and receive data to the in house stock management and update the accounting system software.
• Security: The use of a 128bit encryption ensures that the client's data is entered and stored in a safe environment during and after registration and all transactions are secure.

Results

• Business Growth: By creating such an advance site Bohemia Flowers has grown from a little known florist based in Prague, Czech Republic with 5 employees to well know and well established company with over 20 employees.
• Successful Ecommerce website: Bohemia Flowers is the leading online florist with over 8500 unique visitors each month.
• International Markets: The site capacity to deal with multiple currencies has allowed Bohemia Flowers to be able to cater to international markets such as The United States where it receives over 20% of it's clients.

Site features include:

• Multi lingual website (English, Czech, Polish)
• Database of over 1000 items
• Advance search according to product category, product price and occasion
• Multiple currency payment options (USD, Euro, Pound Sterling)
• Automatic/manual currency conversion
• Sending multiple items to multiple people in one session
• Secure payment via Credit card and 5 other payment methods
• Tracking of order status via online interface
• Integration of web database with in-house database and accounting system
• Easy to use administrative back-end interface
• Analytical interface of statistics for purchase history and trends
• Reminder service, "Never forget that special occasion"
• Virtual flowers, send a greeting card to a friend
• On-site Banner advertising interface for partners

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